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In Lending
View Our Archived Articles including:
Meeting The Challenge Of New Regulation
Challenges Galore
Keep Your Customers Loyal And Your Pipeline Full
Let’s Get Concrete About Technology
Mortgage Technology Solutions That Empower Your Organization
Enterprise Marketing Automation Solutions Meet The Challenge Of New Regulation
Resolve To Stay In Touch
Who Needs Marketing Anyway?
If You Build Trust, They Will Come…
E-Mail Marketing: Blessing Or Curse?
Reinventing The Call To Action
Solving “The Mystery Of The Dead Cat”
Risky Business? Beyond Fear And Hype
Can The Cloud Deliver What’s Needed?
Data Mining—Finding The Treasure In Relationships
Loan Originator Tools—How Many Do You Need?
Intelligent CRM = Loyal Customers
The Internet Is Changing CRM Forever
Marketing Is Too Important To Leave To Sales People
The Battle For The Borrower Has Begun

Pressroom
CRM, RIP?
by Stephen Margrett, published in
Mortgage Banking, May 2013
Winning The New Game
by Stephen Margrett, published in Tomorrow's Mortgage Executive, January 2013
Compliantly Driving Revenue Growth
by Judy Margrett, published in Tomorrow's Mortgage Executive, November 2012
How Frustrated Are You?
by Stephen Margrett, published in Tomorrow's Mortgage Executive, August 2012
Lykken On Lending Radio Program Interview - Live from MBA Technology show
What Is Compliant Marketing? And why is it too important to leave to originators?
by Stephen Margrett, published in
Mortgage Banking, March 2012
Compliant Marketing
Your Voice, by Stephen Margrett, published in
Tomorrow's Mortgage Executive, December 2011
New Business Opportunities
Executive Interview, published in Tomorrow's Mortgage Executive, June 2011
Evaluating CRM Alternatves
by Stephen Margrett, published in Tomorrow's Mortgage Executive, May 2011
Doing More with Less
by Keith Tibbles, published in Mortgage Technology, Lender Views, April 2011
The Battle For The Borrower
by Hank Cunningham, published in Mortgage Technology, Lender Views, August 2010
Using Tech In Attracting New Business
by Hank Cunningham, published in Mortgage Technology, July 2010
Successful Producing Managers Must Possess Key Attributes
by Darren McElroy, published in Originator's Network News, July 2010
The Turning Point named a “Top 50” Service Provider
Mortgage Technology, July 2010
Survivors are Looking Ahead
by Stephen Margrett, published in The Reverse Review, April 2010
The Survivors Are Thinking Ahead Again
by Stephen Margrett, published in Mortgage Technology Newsletter, January 28, 2010
Tapping New Business Channels
Automation through the creation of a business-opportunity engine is key to new lead identification and conversion
by Brian Koss, published in Mortgage Technology, November 2009
The Turning Point: Lenders Looks Towards Recovery
by Anthony Garritano, published in National Morgage News, October 12, 2009
The Elusiveness of CRM
by Gabe Minton, published in Mortgage Banking, August 2009
This Year's Winners ARE...
Mortgage Technology, October 2008
Revisiting Management through Technology
MBA Newslink, October 31, 2008
The Turning Point Wins 2008 Mortgage Technology10X Award
Award Recognizes Exponential Impact of Business Opportunity Engine MACH3
Press Release, October 2008
Goodbye, CRM: Maximizing Customer Value
A focus away from traditional CRM in favor of a new brand of active intelligence can help build goodwill and the bottom line
by Stephen Margrett, published in Secondary Marketing Executive, August 2008
Prescreening Technology Outpaces Snail
Mail Customer Acquisition Strategies
MBA Newslink, April 4, 2008
Data Support Better Customer
Relationship Management
MBA Newslink, March 26, 2008
Technology’s New Clothes
Brokers can use software-as-a-service systems to improve marketing operations
by Stephen Margrett, published in Scotsman Guide, March 2008
Riding Out The Storm
Active intelligence in your marketing platform maximizes the value of existing customers and referral sources
by Judy Margrett, published in Mortgage Banking, February 2008
Getting Personal
First-person accounts from mortgage professionals
by Stephen Margrett, published in Scotsman Guide, January 2008
