- Automated Marketing
- Retention Programs
- Personalization plus
Automated Marketing - Overview
Foundation For Your Long-Term Success
Automated Programs maximize the retention of current clients and the revival of past clients. These pre-determined sequences of strategically timed marketing communications typically run for up to three years (or more) and can be extended at any time. The Turning Point’s experience over many years has demonstrated that a well-configured Automated Program lays the firmest possible foundation for long-term success – not only by generating a steady flow of referrals, repeat sales and cross-sales from a loyal audience, but also by ensuring maximum response to on-demand Custom Campaigns.
MACH3 offers a wide variety of gifts and specially designed marketing materials for mortgage professionals. You’re free to combine these into automated programs that best suit your style and budget. After that, it’s hands-free all the way since the rules-based MACH3 system does the work of production and fulfillment for you. Communications are available in English and Spanish and can, if you wish, include your Realtor or builder photo and contact details.
Automated Marketing - Retention Programs
Keep Your Customers Loyal And Your Pipeline Full
The cost of retaining a customer – and building their lasting loyalty – is far less than the cost of acquiring a brand new customer. In fact, recruiting a new customer can cost between six and eight times the cost of generating high-quality referrals and repeat sales from an existing customer. MACH3’s automated retention programs concentrate on activities that convert customer satisfaction into long-term loyalty and increased business. Programs with your own personal touch can easily be created from the following range of marketing materials professionally crafted to maximize customer loyalty, repeat business and referrals.
Thank You Card
Personalized high-quality tri-fold card featuring
a tear-off referral reply device - mailed with a first-class
Closing gift - filled with a delicious assortment of freshly baked cookies packed
in an attractive "house" box - shipped via FedEx.
Closing gift - perpetual calendar to keep track of annual events - birthdays, anniversaries, etc. - that's never out of date - eliminates the need to transfer annual information to a new calendar each year - mailed first-class.
Closing gift - comprehensive home journal full of practical information, hands-on worksheets and organizational features to keep track of every aspect of a home such as basic ownership information, maintenance records, renovations, improvements, interior design, project plans, garden planner and more - mailed first-class.
Closing gift - 80 assorted personalized return address labels - mailed first-class.
Automated Marketing - Personalization plus
Consistent branding is one of the major keys to effective marketing. We have designed all MACH3 communications to include highly personalized content reinforcing top-of-mind awareness. You have the choice of including your Realtor® or builder details - a valuable partnering tool. All communications come in Spanish as well as English.