Active Intelligence - Overview

 

Getting More Done With Less

Every mortgage company holds databases of information about its markets, customers, products, operations, etc. By subscribing to MACH3 you will leverage this static data into active intelligence. MACH3 delivers this active intelligence ... as fast as business happens ... by integrating all aspects of the marketing process in a unified rules-based solution. This unique “Business Opportunity Engine” automates how information is collected, analyzed and used to identify, capture and maximize sales opportunities in ways that are targeted, timely, secure, compliant and measurable.

Delivered as a “Software as a Service” (SaaS) application, MACH3 enables management and originators to get much more done with less. You will be able to maintain a greatly enhanced presence with your customers, prospects and referral partners, and have access to a wide variety of marketing materials that can be delivered automatically or on-demand.

The active intelligence of The Turning Point's MACH3 system provides the tools to:

Boost productivity and profitability Enhance compliance and control Grow client and partner relationships Maximize cross-selling opportunities

Support and strengthen your brand Maintain data security and privacy Make significant time and cost savings Earn a measurable return on investment

Active Intelligence - Database Engine

 

Optimizing Marketing Effectiveness

Much of the contact data held in MACH3 has probably been transferred from an LOS or other system that’s not designed for marketing purposes. As such it’s likely to need amendment and enhancement in order to ensure that all communications reflect your professionalism and deliver the best possible result.

That’s why we made it simple to maintain your MACH3 database of prospects, customers and referral partners. The intelligence built into MACH3 does much of the work for you, including the elimination of wasteful duplication. In addition, the system integrates with state-of-the-art address verification and postal presorting tools – including certified address correction and real time address changes.

MACH3 allows you to edit and enhance company and personal information with equal ease – including logos, signatures and photographs – thereby achieving the essential prerequisites for:

• Optimized marketing effectiveness through superior targeting and messaging.
• Enhanced management control of brand strategy and regulatory compliance.

MACH3 analyzes your database in order to identify business opportunities, including the “Quick Wins” and “Instant Campaigns” presented on the Home page. Taking a deeper dive into your database is easy, from where MACH3’s user-friendly tools facilitate setting up your own marketing initiatives, including target audience identification, activity creation and campaign implementation.

Active Intelligence - Screenshots

 

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